The growing digital age has left many companies wondering if vehicle wraps are still an effective method to promote their brands. While it's easy to quantify the effectiveness of digital ads, how do you measure the return on your investment in vehicle wraps?
The numbers reveal that vehicle wraps are still one of the most effective and efficient methods to drive brand awareness and grow business. Marketing with vehicle graphics has the following key benefits.
Attention Grabbing
Research shows that vehicle advertising stands apart from other forms of media because of its size, location and continued presence. Brightly colored, well executed vehicle wraps with large logos and big messages are disruptive and can't be ignored by commuters. The numbers don't lie.
75% of the people surveyed developed a first impression about a company and its products from wrap advertising.
91% of people notice ads mounted on the sides of trucks and can recall the wrap days later.
Nearly a third of people would base a buying decision on the impression they got from the vehicle.
Vehicles are the best way to provide targeted, mobile coverage over an entire marketing area.
Reach on-the-go consumers where they are
Consumers spend significant time on their commute and away from home. On average, Americans spend 20 hours per week on the road. Often, consumers will see trucks, vans, enclosed trailers and cars with wrapped graphics while they are on the path to purchase, such as driving to the store or local mall; this creates an ideal opportunity to place the brands top of mind.
Vehicle wrap advertising allows the company to turn their car, van, trailer, truck or box truck into a moving billboard for their business. With an effective design and detailed message a vehicle wrap gives brand exposure to literally thousands of potential customers.
A vehicle wrap earns additional impressions from pedestrians and passing traffic when the vehicle is parked or positioned at a job site. In addition, branding provides permanence — your advertising is always working and visible whether the vehicle is parked or in motion. This is a benefit you don't have with broadcast media, direct mail or social media.
Cost per impression
The number one benefit of using a vehicle wrap is that they provide the lowest cost per impression of any advertising method. The American Trucking Association and the Outdoor Advertising Association of America that tracks advertising statistics both state that vehicle wraps cost about $1 per thousand impressions compared to $2 for static billboards or $12 for a social media ad.
The exposure for businesses can be valuable with the right vehicle wrap company. Laporte Graphics has over 25 years of experience in the field of vehicle wrapping. With a very knowledgeable staff from design to finished product. We work with your budget.
Contact Laporte Graphics at info@laportegraphics.com with some pics of your vehicles you are interested in wrapping for a quote. Help turn rush hour to an "ad"vantage with a custom designed vehicle wrap and turn your vehicle or fleet of vehicles into moving billboards.
Call us at 586-239-8389 for any questions you may have.
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